Own Brands

Award Winning Taste, Award Winning Quality

Meadows provides customers across Asia with high-quality food and home care products at great-value prices. Sourcing the best ingredients and materials from around the world, it aims to meet the everyday needs of customers while exceeding their expectations. It offers over 800 products in more than 80 categories, covering Food & Drinks, Wine, Home Care and Health & Beauty. Products are sourced from suppliers and farmers around the world to ensure the highest quality and best flavour, including Black Angus beef, potatoes and carrots from Australia, apples from France and New Zealand, and cherry tomatoes from the Netherlands. The care and attention Meadows puts into its products has been reflected by numerous awards from independent certifying bodies: in 2021-22, for example, it picked up no fewer than 235 awards between the Monde Selection and International Taste Institute competitions.

A Trusted Name for Authentic Chinese Flavours

When customers want to create delicious Chinese food at home, the name they turn to is Yu Pin King. The brand strives to provide Chinese food products of reliable high quality that give customers convenience and value. Everything is triple-tested to ensure quality, flavour and price, including favourites such as Hom Mali Rice sourced directly from Thailand, which was named the world’s best-tasting rice at the 2020 World Rice Conference, delicious BBQ buns without added preservatives, cooking aids that are vacuum-packed to preserve optimum taste, and high-quality ham slices that are made in Hong Kong. The quality of Yu Pin King’s products has been recognised with a wide range of international product awards.

Designed to Feel Better

With its new and improved own brand, Mannings strives to combine quality everyday products with exceptional value. In 2022, more than 400 healthcare, personal care, beauty care and baby care products in the range received upgrades to their quality and packaging, as did commodities such as paper and cotton. All products go through a stringent three-step quality assurance process that ensures quality, safety and regulatory compliance; all personal care and beauty care products are dermatologically tested; all healthcare products are manufactured in reputable locations; and selected products are halal certified. Among the range’s highlights, Mannings Cotton is Hong Kong’s number one cotton brand, and Mannings Paper is purchased once every two seconds by customers in the city.

Designed to Feel Better

With its new and improved own brand, Guardian strives to combine quality everyday products with exceptional value. In 2022, more than 400 healthcare, personal care, beauty care and baby care products in the range received upgrades to their quality and packaging, as did commodities such as paper and cotton. All products go through a stringent three-step quality assurance process that ensures quality, safety and regulatory compliance; all personal care and beauty care products are dermatologically tested; all healthcare products are manufactured in reputable locations; and selected products are halal certified. Among the range’s highlights, a Guardian Paper product is sold every five seconds and a Guardian Cotton product every 10; while the relaunch of the range saw sales of Guardian Beauty Accessories grew by over 2,000% in Malaysia and over 450% in Indonesia.

Remarks

Guardian Indonesia is operated by PT Hero Supermarkets Tbk, in which the Group has an 84.5% holding. Guardian Singapore and Malaysia are fully owned by the Group.