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DFI - About Us DFI - About Us

DFI Retail Group

A leading Asian retailer delivering quality, value and service through leading brands, a compelling retail experience and a commitment to sustainability.

DFI - About Us
13
Countries and Territories
Countries and Territories
10,700+
Outlets
(include associates and joint ventures)
Outlets (include associates and joint ventures)
190K+
Team Members
Team Members
24B+
Total Revenue
Total Revenue

DFI Retail Group (the ‘Group’) is a leading Asian retailer, driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.  

As at 31 Dec 2024, the Group, its associates and joint ventures operated over 10,700 outlets and employed over 190,000 people. The Group had total annual revenue in 2024 exceeding US$24.9 billion.

The Group is dedicated to delivering quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, including associates and joint ventures, operates a portfolio of well-known brands across six key divisions: health and beauty, convenience, food, home furnishings, restaurants and other retailing. 

The Group’s parent company, DFI Retail Group Holdings Limited, is incorporated in Bermuda and has a primary listing in the equity shares (transition) category of the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group’s businesses are managed from Hong Kong.

DFI Retail Group is a member of the Jardine Matheson Group. 

Our Purpose

Sustainably serve Asia for generations with everyday moments

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Our Values
We put our customers first…always We put our customers first…always
We put our customers first…always
We respect each other We respect each other
We respect each other
We care passionately We care passionately
We care passionately
We do the right thing We do the right thing
We do the right thing

Awards

We proudly celebrate our recognition for outstanding performance across diverse retail formats