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DFI - Investors - Corporate Strategy DFI - Investors - Corporate Strategy

Our Strategy

Our corporate strategy is anchored in the Customer First, People Led, Shareholder Driven strategic framework, designed to drive sustainable, profitable growth while creating lasting value for customers, employees, and shareholders.

DFI - Corporate Strategy - Customer First

Customer First

By placing our customers at the heart of everything we do, we ensure that their needs guide our initiatives.

  • Competitive assortment and price,
  • Local relevance
  • Strong digital proposition
DFI - Corporate Strategy - People Led

People Led

As a People Led organisation, we are focused on deeply embedding our values throughout the Group to improve Inclusion, Equity, Diversity and ensure local relevancy of decision-making to our customers. 

  • Embedded values across Group
  • Empowering decisions close to customer
  • Servant leadership
DFI - Corporate Strategy - Shareholder Driven

Shareholder Driven

We are committed to driving shareholder returns through continued market share gain with a disciplined approach in capital allocation that creates sustainable returns and supports the achievement of our ESG goals.  

  • Improving shareholder returns 
  • Disciplined capital and resource allocation
  • ESG committed