‘Sik Tak Fan La’ is a Cantonese phrase meaning ‘the meal is ready to serve’. We launched our first ‘Sik Tak Fan La’ campaign in Hong Kong in 2022, collaborating with non-governmental organisation (NGO) partners to donate hot meals, and other supplies to people in need. Since then, this powerful phrase has inspired further successful collaborations, and provided food for more people in more communities across Hong Kong, the Greater Bay Area (GBA) and Singapore every day.

In June 2023, we extended our ‘Sik Tak Fan La’ programme to the GBA. Given the sharp increase in the over-60s demographic in Guangzhou, through our partnership with the Guangzhou Volunteers Association, we provided vouchers for hot meals to elderly people as well as families in need.
Our 7-Eleven stores in Guangzhou donated RMB 0.5 for every 7-SELECT meal box sold. Over the first six months of the initiative, we raised RMB 251,092, which we converted into vouchers equivalent to 14,946 meal boxes.

To kick-start the programme in the GBA, 7-Eleven South China donated 1,000 meal vouchers for 100 elderly people living alone and 100 families with children under 14 years old. Throughout the year, the Guangzhou Volunteers Association shared the vouchers with 18 community service organisations that then distributed the meal vouchers to beneficiaries to redeem 7-SELECT meal boxes in any 7-Eleven store.
One beneficiary, Ms Zheng, faced challenges in cooking due to her limited mobility. As a result, she often prepares only one meal a day. Despite the presence of a canteen for elderly people in her area, the 85-year-old found it tiring to walk there. Ms Zheng said the ‘Sik Tak Fan La’ programme is very helpful because she can redeem hot meals at a 7-Eleven store near her home at any time, saving her time, money and effort spent in cooking and allowing her to rest more.

"I hope this programme can spread love and care, and reach more people in the community in Guangzhou. It is also a continuation of the Meal Voucher Programme in 2020, to encourage more compassionate individuals who wish to assist others to participate and offer a helping hand for those in need"Jack Wen, Managing Director, 7-Eleven China.