In Singapore, Cold Storage and Giant initiated the ‘Better Together’ food donation programme in 2020, providing daily necessities and nutritious products to families in need.

We work with the Food Bank Singapore (FBSG), a local charity, to tackle food insecurity, which affects one in 10 families in Singapore, according to The Hunger Report. FBSG supports over 360 member beneficiaries that work with underprivileged families. To participate in this campaign, customers purchase items for FBSG beneficiaries and drop them off at collection points in stores after checkout. Through our customers’ generosity and stores donating date-expired food, we donated 305,506kg of food, equivalent to 872,876 meals, since the start of the programme in December 2020 until December 2023.

The Better Together initiative aims to complement existing food donation efforts by focusing on nutrition and work with FBSG to encourage customers to donate items that enable vulnerable families to meet dietary needs and have a healthier lifestyle. We target achieving the equivalent of 10,000 meals per month from customer donations. To achieve this goal, we have made the campaign more visible with in-store signage highlighting FBSG’s specific requirements and prominently displayed roller cages designated for collecting food donations.