In 2022, we launched ‘Chi Fan Le Ma?’, which means ‘Have you eaten?’ in Mandarin, in partnership with Food Bank Singapore. Our initial goal was to provide one million meals to help feed beneficiaries over the next two years by donating SG$0.10 for every kg of our Own Brand Meadows rice sold at Cold Storage, CS Fresh and Giant supermarkets. The funds raised are used by FBSG to purchase Meadows rice at cost price for their beneficiaries.

Under the same campaign, in early 2023, Giant collaborated with United Overseas Bank (UOB) to donate 25,000 kg of Meadows rice to over 30 beneficiary organisations in the Joo Chiat district, including charities, religious organisations, community groups and elderly homes.

The donation took place at an event attended by the Minister for Culture, Community and Youth and Second Minister for Law, Edwin Tong, who is also the Member of Parliament representing Joo Chiat, and UOB's former First Vice President, Cards and Payments, Personal Financial Services, Luke Siew. Meanwhile, Giant also donated 120 packs of 5kg Meadows rice for a community event held at the Giant Supermarket in Ubi.