DFI is committed to providing value to our customers across the region, particularly in times of inflation. We have worked closely with suppliers to avoid or postpone price increases and offer consistent savings to customers on everyday essentials. During 2023, our 'Keep Prices Down' campaign in Mannings Hong Kong and 'Low Prices Locked to Stay Low' at Guardian Singapore offered customers savings on everyday health, beauty and personal care products of over US$30 million and US$6.75 million, respectively.

Similarly, Wellcome Hong Kong's 'Low Prices Locked', Giant Singapore's 'Lower Prices That Last' and Hero Indonesia's 'HALO HERO: Low Prices, Savings, and Don't Run Out' campaigns delivered significant savings to customers' shopping at our supermarkets. These initiatives not only provide reassurance to customers, but also help them better plan and budget. By providing consistent pricing on essential products across various categories, Wellcome, Giant and Hero saved our customers a total of US$1.5 million, US$5.3 million and US$9,000 in 2023, respectively. To provide more savings to customers, Wellcome, Giant and Hero have resisted US$16.8 million, US$5.8 million and US$3,000 of cost price increases from suppliers, creating value for our customers.