At DFI, we take animal welfare seriously and have been selling 100% cage-free and free-range eggs under our exclusive Meadows brand since its launch in 2021. As of 2023, we have successfully launched six SKUs of cage-free and free-range eggs in our stores.  

Eggs are an essential low-cost protein for millions of our customers across the region. We understand this makes eggs an especially price-sensitive everyday food item and have worked to make our cage-free eggs affordable for more of our customers. To achieve this, we partner with animal welfare organisations, including the Humane Society International (HSI) and our suppliers, to improve the welfare of laying hens producing eggs for our Meadows brand cage-free and free-range eggs.  

Collaborating with HSI, we developed strict DFI prerequisites for our cage-free eggs in conjunction with industry standard production audits and certifications. Today, all Meadows cage-free egg suppliers follow these DFI-recognised certification standards.
Going forward, we will continue working with our suppliers and partners to promote animal welfare and positively impact the communities we serve.