DFI has launched a wide selection of Own Brand products ranging from food, beverages, groceries to health and beauty, all offering high quality at prices that are on average over 20% lower when compared to similar national or name brands. We also aim to help our customers manage their budgets for daily essentials by negotiating better deals with our suppliers to stabilise the cost of our Own Brand products. In 2023, we managed to save a total of US$6.8 million for customers by rejecting and postponing cost price increases, alongside other supports, in our Own Brand products sold in supermarkets and Health and Beauty stores, including Meadows, Yu Pin King, Giant, Mannings and Guardian. 

To offer greater value for money, we launched 750 unique new Own Brand Health and Beauty products, expanding the category range to encompass oral care, sun care and facial skincare. We also added new products to existing lines, including our Own Brand vitamins and supplements, such as launching the Gummy Vitamin format for adults. There are now over 1,600 Own Brand Health and Beauty products available across DFI’s business and market.