For the past three years, IKEA has helped spruce up the homes of those in need in Hong Kong with donations through Operation Santa Claus (OSC), an annual fundraising drive run by the South China Morning Post and public broadcaster RTHK that has run since 1988. In 2020, IKEA Hong Kong donated nearly 2,800 items, including furniture and accessories, that had previously been displayed in stores, helping more than 300 residents of subdivided flats; low-income workers; women, children and elderly living in poverty; migrant workers; and ethnic minorities. IKEA followed that up in 2021 by donating HK$180,000 worth of furniture and accessories that underprivileged people had specifically asked for, including light bulbs, crayons and shelving units.