Everyday, major cities around the world throw away large volumes of food. With the right process, however, many foods and ingredients can be upcycled for important new uses. With our 7CAFÉ brand, our 7-Eleven stores have become Hong Kong’s largest coffee retail network. Leveraging this scale, our teams have pioneered upcycling for coffee grounds in Hong Kong for the over 1.25 million cups of coffee that we brew annually, and successfully upcycled 8,000kg used coffee grounds in 2024.

Our ‘Grounds to Green’ partners with the Foodlink Foundation turns 7CAFÉ coffee grounds into organic fertiliser at a local charitable organic farm, which is projected to yield approximately 4,000 kg of fresh organic produce annually. The produce is then donated to ten local NGOs in Hong Kong, providing nutritious meals to around 10,000 underprivileged people in the city.

The combined impact of our upcycling process helps reduce GHG emissions by an estimated 19 tonnes of carbon dioxide equivalent in a year.