The ‘Sik Jor Fan Mei’ rice donation programme in Hong Kong, initiated in 2021, aims to enable customers to purchase rice for a good cause. This initiative is in partnership with Foodlink, a local NGO dedicated to alleviating hunger and reducing food waste. For every kilogram of Yu Pin King rice sold, we donate HK$0.5,with donations doubled to HK$1/kg on the first day of each month.

During the ‘Festive Feast-up’ periods, including Chinese New Year, Mid- Autumn Festival, and Winter Solstice,
we double the rice donations and match every selected Yu Pin King item purchased with an additional
donation. In 2024, we donated HK$1.46 million, equivalent to approximately 980,000 bowls of rice, to those in need.

Additionally, Wellcome used surplus food to provide nutritious meals to those in need while reducing landfill
waste. This initiative is conducted in partnership with Foodlink and Feeding Hong Kong, focusing on donating safe-to-consume surplus food. In 2024, a total of 139 stores participated, resulting in the donation of 232,000 tonnes of food, equivalent to 553,000 meals.