Scott Price is currently Group Chief Executive for the DFI Retail Group; a multi-sector retailer, based in Hong Kong operating in 13 different Asian markets, with some 11,000 retail outlets across the group and its associated companies.

Scott has over 30 years of retail, logistics and consumer packaged goods sectors experience from around the world. He started his career with the Coca-Cola Company in Japan and held country business positions in various locations across Asia. He joined DHL Express as the President in Japan in 2002 and was appointed as Chief Executive Officer – Asia Pacific in 2005 and Chief Executive Officer – Europe in 2007. From 2009 to 2017, Scott led Walmart’s Asia store business based in Hong Kong, before moving to the United States to lead global sourcing, international technology, real estate and strategy.

In 2017, Scott joined UPS as Chief Strategy and Transformation Officer, responsible for strategic planning, Global Business Services and the company’s Advanced Technology Group. He was appointed Executive Vice-President, UPS International in 2020 responsible for all 220 markets outside the U.S. 

Following UPS, Scott joined as an Independent Board Director of Coles Group in Australia before joining the DFI Retail Group in August 2023. He also serves as a Board Member of The Consumer Goods Forum (CGF) and World Retail Congress.

Furthermore, Scott is a co-sponsor of CGF’s Net Zero Coalition of Action, an initiative set to accelerate the reduction of greenhouse gas emissions within the retail and consumer goods industry. 

Scott earned a bachelor’s degree in business administration from the University of North Carolina in Charlotte. He also holds a master of business administration degree and a master’s degree in Asian studies from the University of Virginia.


Scott Price

Group Chief Executive

Tom was appointed Group CFO in October 2024, responsible for driving financial performance and strategies across the organisation.

With over 20 years of experience in Asia, Tom has lived and worked in Thailand, Vietnam, Indonesia, Singapore, and Hong Kong, providing him with a deep understanding of the diverse markets DFI operates in.

Tom first joined DFI in 2016 and held various senior finance roles including Finance Director Singapore, Finance Director for Southeast Asia, Finance Director Health & Beauty, and Group Finance Director. In his last role he was responsible for Treasury, Tax, Internal Audit, ESG Reporting, Property Insights, and Finance Shared Services. 

Before joining DFI, Tom spent 14 years with Royal FrieslandCampina in financial leadership roles across Europe and Asia. 

Tom holds master’s degrees in Financial Management from Nyenrode University, and in Finance and Control from Maastricht University. He also completed an MBA programme at the Kellogg School of  Management in the United States.


Tom van der Lee

Group Chief Financial Officer

Martin was appointed CEO, DFI IKEA in August 2021 responsible for the Group's IKEA operations in Taiwan, Hong Kong, Macau and Indonesia. He joined the Group in 2007 as General Manager of IKEA Taiwan and subsequently CEO of the Group’s IKEA business in 2010 and Group Director, IKEA in 2013.

Martin has more than 20 years' experience in a variety of senior positions with the IKEA business in Europe, Eastern Europe and more than a decade in the Asia Pacific region.

Martin Lindström

Chief Executive Officer, DFI IKEA

Curtis Liu was appointed as CEO, Food in September 2024, overseeing DFI’s Food businesses across Hong Kong, Macau, Singapore, Indonesia, and Cambodia.

Curtis brings over 24 years of diverse retail experience across Chinese mainland and Taiwan. Between 2004 to 2013, he served as DFI's Merchandise and Marketing Director for Wellcome Taiwan. In this capacity, he developed a strong understanding of consumer preferences and effective merchandising strategies.

His recent role at JD.com, he successfully integrated advanced technologies like big data and AI into the company’s supply chain operations. By leveraging these tools, Curtis was able to generate deeper customer insights and translate them into actionable, data-driven strategies. Prior to that, Curtis also held senior positions at Meicai and Walmart China, further expanded his expertise in omnichannel retail strategies, merging online and offline customer experiences, as well as data-driven customer analysis.

Curtis Liu

Chief Executive Officer, Food

Danni Peirce was appointed Chief Executive Officer for 7-Eleven in November 2023, responsible for a network of 3,300 stores across Hong Kong, South China, Singapore and Macau. She also holds several board positions. Danni joined DFI in 2018 and has held a number of roles, including Managing Director of Guardian Singapore, CEO of yuu Rewards and Commercial Director for North Asia Food & Group Convenience. 

Danni started her career with Deloitte before moving into retail, joining Tesco in the UK in 2006. She subsequently joined Coles, the supermarket chain in Australia, where she held a number of commercial leadership positions. In 2015, she moved to work for Southeastern Grocers in the United States.

Danni holds a Management Studies degree from the University of Nottingham.

Danni Peirce

Chief Executive Officer, 7-Eleven

Andrew was appointed CEO, Health & Beauty in November 2023, responsible for Guardian and Mannings’ businesses across all DFI markets. 

Andrew’s career spun from start-ups to the public sector and subsequently, to the business sector. He found his passion for business and entrepreneurship when he first ventured into the business world, and has been ever since working to propel businesses towards excellence, innovation, and sustainability. Previously, Andrew had been CEO, Health & Beauty North Asia since 2021, responsible for Mannings’ businesses in Hong Kong, Macau and the Chinese mainland. Prior to that, he was Group Chief Executive of Jardine Restaurant Group, overseeing the group’s businesses across Asia from 2018. He joined SSP Group in 2013, and was subsequently appointed Regional Managing Director responsible for developing the group’s multi-brand portfolio in Asia Pacific. Andrew also held various leadership roles at DFI and Pacific Coffee in the past. 

Andrew is also Chairman of MINDSET, a registered charity in Hong Kong founded by the Jardine Matheson Group devoted to making a positive and sustainable difference in mental health. 


Andrew Wong

Chief Executive Officer, Health & Beauty

Crystal was appointed as the Group Chief Technology and Information Officer in July 2024, responsible for leading the development and execution of the DFI Retail Group's technology strategy to enhance operational efficiencies and customer experiences across their operations.

Crystal brings over 20 years of international experience in technology, digital, and data, spanning Australia, New Zealand, Asia, Middle East and Africa. At the start of her career, she worked in multiple industries including banking, utilities, consumer packaged goods, and charity. Crystal then joined Asahi Premium Beverages to transform their technology landscape in New Zealand in 2004 and then moved to Australia in 2008. In 2012, Crystal joined DFI Retail Group and achieved significant milestones in leading comprehensive technology strategies, including launching multiple major technology programmes, IKEA's digital transformation and yuu Rewards during her tenure. In 2022, Crystal joined British American Tobacco and relocated to Singapore in 2023 as the Regional Chief Information Officer where she was accountable for the enterprise and digital technology strategy and services for over 70 markets and global travel retail.

Crystal holds a bachelor's degree in information systems and operations management. Additionally, she has a master's degree in management science and information systems from the University of Auckland and a master's degree in organisational leadership from Edinburgh Napier University.

Crystal Chan

Group Chief Technology and Information Officer

Erica was appointed Group Chief Legal, Governance and Corporate Affairs Officer in December 2023. She is also a director of the DFI Retail Group Management Services Board. In her role, she is responsible for the Legal, Communication and Corporate Affairs, Sustainability, Group Technical, Risk management and Loss Prevention functions for the DFI Group. 

She brings over 25 years of experience with retail, e-commerce, media, governance and regulatory compliance in the Asia Pacific region. Prior to joining DFI, she spent 12 years at Walmart, most recently as SVP, General Counsel and Chief Administrative Officer, Asia, oversaw all legal matters in Asia in addition to human resources and administrative functions for the Asia office. She was also part of Walmart’s Global President’s Diversity and Inclusion Council. 

Erica also spent 13 years at Star TV Group where she was General Counsel for Greater China and General Manager for Hong Kong.

Erica is a Hong Kong qualified solicitor.  She received her Postgraduate Certificate in Laws from University of Hong Kong, Common Professional in Laws from University of Sussex and Bachelor of Social Science in Government and Public Administration degree from the Chinese University of Hong Kong.

Erica Chan

Group Chief Legal, Governance and Corporate Affairs Officer

Shen was appointed Group Strategy and yuu Rewards Director in September 2023.  Shen joined the Group in September 2019 as Group Corporate Finance Director, responsible for Group strategy, M&A and investor relations.  His responsibilities were expanded in September 2023 to include accountability for yuu Rewards, the Group’s coalition customer loyalty programme.  Prior to joining DFI, Shen spent over a decade as an equities research analyst covering the consumer sector across both Australia and Asia.  Shen began his career in M&A advisory in Australia.

Shen holds Bachelor of Commerce and Bachelor of Laws (Hons) degrees from the University of Melbourne and is a CFA Charterholder.

Shen Li

Group Corporate Strategy and yuu Rewards Director

Wee Lee was appointed the Group Chief Digital Officer in September 2023. He is responsible for the Group’s efforts in driving the growth of Digital businesses.

Prior to joining DFI, Wee Lee held various senior management roles with Lazada Group, serving in both regional and country business roles across corporate development, innovation and general business management. As the CEO of Lazada Singapore, he led both the Lazada marketplace and Singapore’s leading online grocery Redmart, transforming the business towards growth and sustainability.

Wee Lee also held other leadership roles in two Singapore-listed Engineering and Technology companies, leading strategy, corporate development and business operation roles spanning multiple geographies. He led and incubated the growth of emerging new businesses across energy, infrastructure, robotics, automotives and AI-linked domains. Wee Lee started his private sector career as a management consultant with McKinsey and Company across Asia Pacific. 

Wee Lee has lived and worked in more than 10 countries. He holds a Bachelor of Arts with concentrations in Economics (Summa Cum Laude) from Cornell University and graduated as a Merrill Presidential Scholar. He also holds a Master of Arts with concentrations in Statistics from Harvard University.

Wee Lee is also a non-executive independent Director on QAF Limited, as well as an advisory board member of the Singapore Management University College of Integrative Studies (CIS). 



Wee Lee Loh

Group Chief Digital Officer

Joy was appointed Group Chief People & Culture Officer in August 2023. She is responsible for leading the DFI Retail Group People & Culture organisation and driving our ambitious agenda while operationalising DFI People & Culture Strategy across all functional areas and all formats and banners in all markets. 

Joy brings with her extensive international expertise in HR leadership roles which spans the US, China, UAE, Germany and Hong Kong. She has previously held leadership roles at Procter & Gamble, PepsiCo, Novartis/Sandoz and Manulife. 

Joy was named one of the Global Rising Stars by Global Women Forum in 2007 and 2008. In 2010, she was recognised for HR excellence by World HRD Congress. In 2020, she was recognised as one of the 501 Most Fabulous Global HR Leaders by the World HRD Congress. She was named an Imergey Luminary 2022. 

Joy served as a board director of LumiVoce Foundation Limited, based in Hong Kong that focuses on protecting biodiversity.

Joy earned a bachelor’s degree in Applied English from the South China University of Technology. She also holds a master's degree in Organisational Leadership from Saïd Business School, University of Oxford. 


Investors

Management Committee

Board of Directors

Media

Meet our Management Committee

Scott Price

Group Chief Executive

Tom van der Lee

Group Chief Financial Officer

Martin Lindström

Chief Executive Officer, DFI IKEA

Curtis Liu

Chief Executive Officer, Food

Danni Peirce

Chief Executive Officer, 7-Eleven

Andrew Wong

Chief Executive Officer, Health & Beauty

Crystal Chan

Group Chief Technology and Information Officer

Erica Chan

Group Chief Legal, Governance and Corporate Affairs Officer

Shen Li

Group Corporate Strategy and yuu Rewards Director

Wee Lee Loh

Group Chief Digital Officer

Joy Jinghui Xu

Group Chief People & Culture Officer

About Us

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Joining Our Team

Investors

Copyright © 1998-2024 DFI Retail Group All Rights Reserved.

Investors

Management Committee

Board of Directors

Media

Meet our Management Committee

Scott Price

Group Chief Executive

Tom van der Lee

Group Chief Financial Officer

Martin Lindström

Chief Executive Officer, DFI IKEA

Curtis Liu

Chief Executive Officer, Food

Danni Peirce

Chief Executive Officer, 7-Eleven

Andrew Wong

Chief Executive Officer, Health & Beauty

Crystal Chan

Group Chief Technology and Information Officer

Erica Chan

Group Chief Legal, Governance and Corporate Affairs Officer

Shen Li

Group Corporate Strategy and yuu Rewards Director

Wee Lee Loh

Group Chief Digital Officer

Joy Jinghui Xu

Group Chief People & Culture Officer

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About Us

Our Businesses

Our Customers

Sustainability

Joining Our Team

Investors

Copyright © 1998-2024 DFI Retail Group All Rights Reserved.