我们的领导团队

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Scott Price is the Group Chief Executive of DFI Retail Group, a leading multi-sector retailer based in Hong Kong operating in 13 Asian markets with approximately 11,000 retail outlets across the group and its associated companies.

Scott has more than 30 years of experience in retail, logistics and consumer packaged goods sectors globally . He began his career with The Coca-Cola Company in Japan and held various country business positions across Asia. In 2002, he joined DHL Express as President in Japan, later becoming Chief Executive Officer for Asia Pacific in 2005 and Chief Executive Officer for Europe in 2007. From 2009 to 2017, Scott led Walmart’s Asia store business from Hong Kong before moving to the United States to lead global sourcing, international technology, real estate and strategy.

In 2017, Scott joined UPS as Chief Strategy and Transformation Officer, responsible for strategic planning, Global Business Services and the company’s Advanced Technology Group. He was appointed Executive Vice-President, UPS International in 2020, overseeing all 220 markets outside the U.S.

After UPS, Scott served as an Independent Board Director of Coles Group in Australia before joining the DFI Retail Group in August 2023. He also serves on the boards of The Consumer Goods Forum (CGF) and World Retail Congress.

Additionally, Scott is a co-sponsor of CGF’s Net Zero Coalition of Action, an initiative aimed at accelerating the reduction of greenhouse gas emissions within the retail and consumer goods industry.

Scott holds a bachelor’s degree in business administration from the University of North Carolina and both an MBA a master’s degree in Asian studies from the University of Virginia.

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Tom van der Lee was appointed Group Chief Financial Officer in October 2024, responsible for driving financial performance and strategies across the organisation.

With more than 20 years of experience in Asia, Tom has lived and worked in Thailand, Vietnam, Indonesia, Singapore and Hong Kong, giving him a deep understanding of the diverse markets DFI operates in.

Tom first joined DFI in 2016 and held various senior finance positions, including Finance Director Singapore, Finance Director for Southeast Asia, Finance Director Health & Beauty and Group Finance Director. In his most recent role, he was responsible for Treasury, Tax, Internal Audit, ESG Reporting, Property Insights and Finance Shared Services.

Before joining DFI, Tom spent 14 years with Royal FrieslandCampina in financial leadership roles across Europe and Asia.

Tom holds master’s degrees in financial management from Nyenrode University and in Finance and Control from Maastricht University. He also completed an MBA programme at the Kellogg School of Management in the United States.

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Martin Lindström was appointed Chief Executive Officer of  DFI IKEA in August 2021, overseeing the Group's IKEA operations in Taiwan, Hong Kong, Macau and Indonesia. He joined the Group in 2007 as General Manager of IKEA Taiwan, later becoming CEO of the Group’s IKEA business in 2010 and Group Director, IKEA in 2013.

Martin has more than 20 years' experience in a variety of senior positions with the IKEA business in Europe and Eastern Europe and more than a decade in the Asia Pacific region.

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Curtis Liu was appointed CEO of Food in September 2024, overseeing DFI’s Food businesses across Hong Kong, Macau, Singapore, Indonesia, and Cambodia.

With more than 24 years of diverse retail experience in mainland China and Taiwan, Curtis has a deep understanding of consumer preferences and effective merchandising strategies. From 2004 to 2013, he served as DFI's Merchandise and Marketing Director for Wellcome Taiwan, where he honed his skills in these areas.

In his recent role at JD.com, Curtis successfully integrated advanced technologies like big data and AI into the company’s supply chain operations, generating deeper customer insights and translating them into actionable, data-driven strategies. Prior to that, he held senior positions at Meicai and Walmart China, further expanding his expertise in omnichannel retail strategies, merging online and offline customer experiences, and data-driven customer analysis.

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Andrew Wong was appointed Chief Executive Officer of Health & Beauty in November 2023, overseeing Guardian and Mannings’ businesses across all DFI markets.

Andrew’s career spans from start-ups and the public sector to the business sector. He found his passion for business and entrepreneurship early on and has since been dedicated driving businesses towards excellence, innovation and sustainability.

Previously, Andrew served as CEO of Health & Beauty North Asia since 2021, managing Mannings’ businesses in Hong Kong, Macau and the mainland China. Before that, he was Group Chief Executive of Jardine Restaurant Group, overseeing the operations across Asia from 2018. He joined SSP Group in 2013 and was later appointed Regional Managing Director, responsible for developing the group’s multi-brand portfolio in Asia Pacific. Andrew has also held various leadership roles at DFI and Pacific Coffee.

Andrew is also Chairman of MINDSET, a registered charity in Hong Kong founded by the Jardine Matheson Group, dedicated to making a positive and sustainable impact on mental health.

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Crystal Chan was appointed the Group Chief Technology and Information Officer in July 2024, leading the development and execution of the DFI Retail Group's technology strategy to enhance operational efficiencies and customer experiences across operations.

With more than 20 years of international experience in technology, digital, and data, Crystal has worked across Australia, New Zealand, Asia, the Middle East and Africa. Early in her career, she gained experience in multiple industries, including banking, utilities, consumer packaged goods and charity. In 2004, Crystal joined Asahi Premium Beverages to transform their technology landscape in New Zealand, later moving to Australia in 2008. She joined DFI Retail Group in 2012, achieving significant milestones in leading comprehensive technology strategies, such as launching multiple major technology programmes, IKEA's digital transformation and yuu Rewards .

In 2022, Crystal joined British American Tobacco and relocated to Singapore in 2023 as the Regional Chief Information Officer, where she was responsible for the enterprise and digital technology strategy and services for more than 70 markets and global travel retail.

Crystal holds a bachelor's degree in information systems and operations management,  a master's degree in management science and information systems from the University of Auckland, and a master's degree in organisational leadership from Edinburgh Napier University.

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Erica Chan was appointed Group Chief Legal, Governance and Corporate Affairs Officer in December 2023. She also serves as a director on the DFI Retail Group Management Services Board. In her role, Erica oversees the Legal, Communications and Corporate Affairs, Sustainability, Group Technical, Risk management and Loss Prevention functions for DFI Group.

With more than 25 years of experience in retail, e-commerce, media, governance and regulatory compliance in the Asia Pacific region, Erica brings of wealth of knowledge to her role. Prior to joining DFI, she spent 12 years at Walmart, most recently as SVP, General Counsel and Chief Administrative Officer, Asia, where she oversaw all legal matters in Asia and managed human resources and administrative functions for the Asia office. She was a member of Walmart’s Global President’s Diversity and Inclusion Council. Before Walmart, Erica spent 13 years at Star TV Group as General Counsel for Greater China and General Manager for Hong Kong.

Erica is a Hong Kong-qualified solicitor. She holds a Postgraduate Certificate in Laws from the University of Hong Kong, a Common Professional Examination certificate from the University of Sussex and Bachelor of Social Science in Government and Public Administration degree from the Chinese University of Hong Kong.

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Shen Li was appointed Group Strategy and yuu Rewards Director in September 2023. He joined the Group in September 2019 as Group Corporate Finance Director, where he was responsible for Group strategy, M&A and investor relations. In September 2023, his responsibilities were expanded to include overseeing yuu Rewards, the Group’s coalition customer loyalty programme.

Before joining DFI, Shen spent more than a decade as an equities research analyst covering the consumer sector across both Australia and Asia. He began his career in M&A advisory in Australia.

Shen holds Bachelor of Commerce and Bachelor of Laws (Hons) degrees from the University of Melbourne and is a CFA Charterholder.

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Wee Lee Loh was appointed Group Chief Digital Officer in September 2023,responsible for driving the growth of the Group’s efforts digital businesses.

Prior to joining DFI, Wee Lee held various senior management roles with Lazada Group, serving in both regional and country business roles across corporate development, innovation and general business management. As the CEO of Lazada Singapore, he led both the Lazada marketplace and Singapore’s leading online grocery Redmart, transforming the business towards growth and sustainability.

Wee Lee also held leadership roles in two Singapore-listed engineering and technology companies, leading strategy, corporate development and business operation roles across multiple locations. He led and incubated the growth of emerging new businesses in energy, infrastructure, robotics, automotives and AI-linked domains. Wee Lee began his private sector career as a management consultant with McKinsey and Company across Asia Pacific andhas lived and worked in more than 10 countries.

Wee Lee holds a Bachelor of Arts majoring in Economics (Summa Cum Laude) from Cornell University and graduated as a Merrill Presidential Scholar. He also holds a Master of Arts majoring in Statistics from Harvard University.

Wee Lee is a non-executive independent Director at QAF Limited and an advisory board member of the Singapore Management University College of Integrative Studies (CIS).

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Joy Xu was appointed Group Chief People & Culture Officer in August 2023, and is responsible for driving DFI Retail Group’s ambitious People & Culture agenda while operationalising the DFI People & Culture Strategy across all functional areas, formats and banners in all markets.

Joy brings extensive international expertise in HR leadership roles, having worked in the US, China, UAE, Germany and Hong Kong. She previously held leadership roles at Procter & Gamble, PepsiCo, Novartis/Sandoz and Manulife.

Joy was named one of the Global Rising Stars by Global Women Forum in 2007 and 2008. In 2010, she received recognition for HR excellence from the World HRD Congress, and in 2020, she was listed among  the 501 Most Fabulous Global HR Leaders by the  same organisation. She was named an Imergey Luminary 2022.

Joy served as a board director of LumiVoce Foundation Limited, a Hong Kong-based charity that focuses on protecting biodiversity.

Joy holds a bachelor’s degree in applied English from the South China University of Technology and a master's degree in organisational leadership from Saïd Business School, University of Oxford.