7-Eleven Hong Kong's 7-SELECT campaign, "Explore the 7-SELECT Foodie-verse. Anytime, Anywhere", has been honoured at the HKMA/ViuTV & Now TV Awards for Marketing Excellence 2024. Considered the "Oscars" of the marketing industry in Hong Kong, the awards celebrated our outstanding campaign that has raised the bar for creativity and innovation. 
 
Our groundbreaking campaign won the coveted Campaign Award and three special accolades: Excellence in Innovation, Excellence in Use of Data and Technology, and Excellence in Video Marketing. 
 
Starring Dee Gor from popular Hong Kong band ERROR as 7-SELECT's first-ever spokesperson, the campaign immerses viewers in five distinct AI-powered “Foodie-verses” that each showcases a top-selling ready-to-eat (RTE) category while capturing the attention of younger audiences with authentic and engaging content. Check out the award-winning campaign here.
 
This recognition underscores our team’s commitment to delivering innovative and engaging experiences for our customers. A huge thank you to everyone involved in making this campaign a success!

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