[English version only]

Maxim’s ‘Bottle of Bread’ upcycling project has continued to divert potential waste by using unused bread as a barely substitute for beer production and was recognised by the ‘BEST of the BEST’ in HKDA Brand Design Awards and the ‘IF Design Awards’ in 2024.

This year, we developed a cross-format initiative by using coffee grounds from 7CAFÉ to introduce a new coffee canned stout beer, producing 24,000 cans out of 870kg of surplus bread and 589kg of 7CAFÉ coffee grounds in this collaboration.